DELIVERING AN OMNICHANNEL CUSTOMER EXPERIENCE
What does it mean to be a "digital bank" when "digital" is a moving target? Consumer expectations shift faster than technology can keep up with, challenging banks to serve needs before customers even know they have them. As customers outgrow single-channel habits, banks must reject single-channel strategies.
This white paper explores the role of omnichannel digital banking strategy in the context of ever-shifting digital banking identity. Topics explored include the current state of omnichannel digital banking, the atmosphere of customer needs and expectations of digital banking, and trends and advantages for banks that adopt omnichannel digital strategy.